Aradhna Krishna directs the Sensory Marketing Laboratory and is considered the foremost expert in the field”

The Science of Sensory Marketing, Harvard Business Review, March 2015.

“Professor Aradhna Krishna says media emphasis on hate crime acts risks normalizing the behavior”
Want to Stop Hate Crimes? Focus on Victim Allies Ross Thought in Action,  December 2016.

  “Aradhna Krishna, one of the leading academics in the field of sensory marketing”
Aradhna Krishna, professor and sensory marketing expert JWT, March 2013

Sokolova, Tatiana and Aradhna Krishna, “Pick your poison: Attribute trade-offs in unattractive consideration sets”Journal of Consumer Psychology.

Newsweek, August 24, 2020


 How COVID-19 Is Affecting Consumer Shopping, Wisconsin Public Radio, March 2020

Wisconsin Public Radio – The Morning Show, March 18, 2020

The Atlantic, June 9, 2017
NPR-Michigan Radio, May 24, 2017
New York Daily News, May 12, 2017

Michigan Radio Interview, May 24, 2017

Sayin, Eda, Aradhna Krishna, Caroline Ardelet, Gwenaelle Briand, and Alain Goudey, (2015) “Sound and Safe”: The Effect of Auditory Input on Perceived Safety of Public Spaces”International Journal of Research in Marketing, 32(4), 343-353


The News Report, August 18, 2015
Big News Network, August 17, 2015
Business Standard, August 17, 2015
NDTV, August 17, 2015
The Free Press Journal, August 17, 2015
Zee News, August 17, 2015
NPR- Michigan Radio, August 13, 2015
MichiganNews, July 23, 2015

Michigan Radio Interview, August 13, 2015

Cian, Luca, Aradhna Krishna and Ryan Elder (2015), “A Sign of Things to Come: Behavioral Change Through Dynamic Iconography”Journal of Consumer Research, 41(6), 1426-1446

Interviewed by NPR
Michigan Radio March 9, 2015
Association for Psychological Science,
March 4, 2015
 The Atlantic, February 27, 2015
 Fast Company Design, February 26, 2015
New York magazine, February 25, 2015
The Huffington post, February 24,2015
PBS, February 23, 2015
Selected for the November 2015 issue of the “Journal Selections from the Marketing Science Institute”



U-M experts offer insight on Black Friday, Michigan News, November 2014.

Michigan News Interview, November 2014

Krishna, Aradhna, Maureen Morrin and Eda Sayin (2014),Smellizing Cookies and Salivating:  A Focus on Olfactory Imagery”, Journal of Consumer Research, 41 (1), 18-34

The Michigan Daily, April 9, 2014 
Canada.com, 
March 3, 2014
Daily India Mail, March 1, 2014
The Hindu, February 21, 2014
Chicago Tribune, February 20, 2014
The New Indian Express, February 20, 2014
Marketing Business newsFebruary 19, 2014
ConsumeristFebruary 11, 2014

Michigan Radio Interview, March 11, 2014

Psychology Today, August 19, 2013
Buyer Behavior,
May 12, 2013
Blog Business world,
May 4, 2013
KIRKUS reviews, 
April 2, 2013
Shopperception, 
April 1, 2013 
JWT intelligence, 
March 27, 2013

WGN Radio Interview, September 15, 2013

Nilufer and Aradhna Krishna (2012), Imagining Thin: Why Vanity Sizing Works”, Journal of Consumer Psychology, 22 (4), 565-572.

MORE, November 19, 2012
Beyond the purchase (blog),  
November 18, 2012
NPR.org,
September 26, 2012

NPR Radio Interview, September 26, 2012

Aydinoglu, Nilufer Z. and Aradhna Krishna (2011), “Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption “, Journal of Consumer Research, 37 (6), 1095-1112.

New York Times, November 7, 2010
Time, November 17, 2010

WGN Radio Interview, September 28, 2012

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