Aradhna Krishna directs the Sensory Marketing Laboratory and is considered the foremost expert in the field”

The Science of Sensory Marketing, Harvard Business Review, March, 2015.

Want to Stop Hate Crimes? Focus on Victim Allies, Ross Thought in Action,  December 2016.
         “Professor Aradhna Krishna says media emphasis on hate crime acts risks normalizing the behavior”

The Science of Sensory Marketing, Harvard Business Review, March, 2015.
         “Aradhna Krishna directs the Sensory Marketing Laboratory and is considered the foremost expert in the field”

Aradhna Krishna, professor and sensory marketing expert, JWT, March, 2013
        “Aradhna Krishna, one of the leading academics in the field of sensory marketing”

Interviews

How COVID-19 Is Affecting Consumer Shopping, Wisconsin Public Radio, March 2020

Wisconsin Public Radio – The Morning Show- 03/18/2020

Eda Sayin, Aradhna Krishna, Caroline Ardelet, Gwenaëlle Briand Decré, Alain Goudey (2015), Sound and safe”: The effect of ambient sound on the perceived safety of public spaces“, International Journal of Research in Marketing, in press.

Also mentioned in:
The News Report, August 18, 2015
Big News Network, August 17, 2015
Business Standard, August 17, 2015
NDTV, August 17, 2015
The Free Press Journal, August 17, 2015
Zee News, August 17, 2015
NPR- Michigan Radio, August 13, 2015
MichiganNews, July 23, 2015

Michigan Radio Interview, August 13, 2015

U-M experts offer insight on Black Friday, Michigan News, November, 2014.

Krishna, Aradhna, Maureen Morrin and Eda Sayin (2014),Smellizing Cookies and Salivating:  A Focus on Olfactory Imagery”, Journal of Consumer Research, 41 (1), 18-34

Also mentioned in:
The Michigan Daily, April 9, 2014 
Canada.com, 
March 3, 2014
Daily India Mail,
March 1, 2014
The Hindu,
February 21, 2014
Chicago Tribune,
February 20, 2014
The New Indian Express,
February 20, 2014
Marketing Business news
February 19, 2014
Consumerist
February 11, 2014

Michigan Radio Interview, March 11, 2014

WGN Radio Interview, September 15, 2013

Nilufer and Aradhna Krishna (2012), Imagining Thin: Why Vanity Sizing Works”, Journal of Consumer Psychology, 22 (4), 565-572.

Also mentioned in:
MORE, November 19, 2012
Beyond the purchase (blog),  
November 18, 2012
NPR.org,
September 26, 2012

NPR Radio Interview, September 26, 2012

Aydinoglu, Nilufer Z. and Aradhna Krishna (2011), “Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption “, Journal of Consumer Research, 37 (6), 1095-1112.

Also mentioned in:
New York Times, November 7, 2010
Time,
November 17, 2010

WGN Radio Interview, September 28, 2012

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