“Aradhna Krishna directs the Sensory Marketing Laboratory and is considered the foremost expert in the field”

The Science of Sensory Marketing, Harvard Business Review, March 2015.

“Professor Aradhna Krishna says media emphasis on hate crime acts risks normalizing the behavior”
Want to Stop Hate Crimes? Focus on Victim Allies Ross Thought in Action, December 2016.

“Aradhna Krishna, one of the leading academics in the field of sensory marketing”
Aradhna Krishna, professor and sensory marketing expert spoke with JWT, March 2013

Krishna, Aradhna and Tatiana Sokolova (2023), “How Unnecessary Paper Packaging Creates the Illusion of Sustainability“, Harvard Business Review, April 21, lead article over Earth day weekend.

Harvard Business Review, April 21, 2023

Sokolova, Tatiana and Aradhna Krishna, “Pick your poison: Attribute trade-offs in unattractive consideration sets”, Journal of Consumer Psychology.

Newsweek, August 24, 2020

How COVID-19 Is Affecting Consumer Shopping, Wisconsin Public Radio, March 2020

Wisconsin Public Radio – The Morning Show, March 18, 2020

Cornil, Yann, Pierre Chandon, and Aradhna Krishna.(2017), “Does Red Bull give wings to vodka? Placebo effects of marketing labels on perceived intoxication and risky attitudes and behaviors“, Journal of Consumer Psychology 27(4), 456-465 .

The Atlantic, June 9, 2017
NPR-Michigan Radio, May 24, 2017
New York Daily News, May 12, 2017

NPR Michigan Radio Interview, May 24, 2017

Sayin, Eda, Aradhna Krishna, Caroline Ardelet, Gwenaelle Briand, and Alain Goudey, (2015) “Sound and Safe”: The Effect of Auditory Input on Perceived Safety of Public Spaces”, International Journal of Research in Marketing, 32(4), 343-353

The News Report, August 18, 2015
Big News Network, August 17, 2015
Business Standard, August 17, 2015
NDTV, August 17, 2015
The Free Press Journal, August 17, 2015
Zee News, August 17, 2015
NPR- Michigan Radio, August 13, 2015
MichiganNews, July 23, 2015

NPR Michigan Radio Interview, August 13, 2015

Cian, Luca, Aradhna Krishna and Ryan Elder (2015), “A Sign of Things to Come: Behavioral Change Through Dynamic Iconography”, Journal of Consumer Research, 41(6), 1426-1446

Interviewed by NPR–Michigan Radio March 9, 2015
Association for Psychological Science,
March 4, 2015
The Atlantic, February 27, 2015
Fast Company Design, February 26, 2015
New York magazine, February 25, 2015
The Huffington post, February 24,2015
PBS, February 23, 2015
Selected for the November 2015 issue of the “Journal Selections from the Marketing Science Institute”

NPR Michigan Radio Interview, March 9, 2015

U-M experts offer insight on Black Friday, Michigan News, November 2014.

Michigan News Interview, November 2014

Krishna, Aradhna, Maureen Morrin and Eda Sayin (2014), “Smellizing Cookies and Salivating: A Focus on Olfactory Imagery”, Journal of Consumer Research, 41 (1), 18-34.

The Michigan Daily, April 9, 2014
Canada.com, March 3, 2014
Daily India Mail, March 1, 2014
The Hindu, February 21, 2014
Chicago Tribune, February 20, 2014
The New Indian Express, February 20, 2014
Marketing Business news, February 19, 2014
Consumerist, February 11, 2014