Read how HBR covers Prof. Krishna’s work on Sensory Marketing.

Prof. Aradhna Krishna is an American academic and behavioral scientist focused on persuasion. She studies how different aspects of product and communication design impact people’s perceptions and behavior. Her work has looked at decisions related to health and nutrition, sensory and non-conscious marketing, food marketing, corporate social responsibility, and political decision making. She is consistently in the lists of the most productive marketing professors in the world. Harvard Business Review recently acknowledged her as “the foremost expert in the field of sensory marketing”.  She was awarded as a Fellow of the Society of Consumer Psychology, the organization’s highest honor, in recognition of her contributions to consumer psychology.

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Work Related to Current Events

What should social distancing signs look like.  Read what Krishna has to say in this BBC article.

How do undecided voters vote?  Read what Krishna has to say in this Newsweek article about the forthcoming 2020 presidential elections.  

Ongoing decision making research relevant to 2020 elections

Case Study – Keeping it Clean During COVID-19: The Sanitizer Shortage

How did white become a metaphor for all things good?

How COVID-19 Is Affecting Consumer Shopping on Wisconsin Public Radio

Wisconsin Public Radio – The Morning Show – 03/18/2020

In The Press

Professor Krishna on NPR:
Why Vanity Sizing Works

What is Sensory Marketing?
Professor Krishna on WGN

U-M experts offer insight on Black Friday, Michigan News, November, 2014. 

Books Published

Krishna, ARADHNA (ED.) (2009), SENSORY MARKETING: RESEARCH ON THE SENSUALITY OF CONSUMERS, ROUTLEDGE

KRISHNA, ARADHNA (2013), CUSTOMER SENSE: HOW THE 5 SENSES INFLUENCE BUYING BEHAVIORPALGRAVE MACMILLAN

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