Read how HBR covers Prof. Krishna’s work on Sensory Marketing.
Prof. Aradhna Krishna is an American academic and behavioral scientist focused on persuasion. She studies how different aspects of product and communication design impact people’s perceptions and behavior. Her work has looked at decisions related to health and nutrition, sensory and non-conscious marketing, food marketing, corporate social responsibility, and political decision making. She is consistently in the lists of the most productive marketing professors in the world. Harvard Business Review recently acknowledged her as “the foremost expert in the field of sensory marketing”. She was awarded as a Fellow of the Society of Consumer Psychology, the organization’s highest honor, in recognition of her contributions to consumer psychology.
Work Related to Current Events
What should social distancing signs look like. Read what Krishna has to say in this BBC article.
How do undecided voters vote? Read what Krishna has to say in this Newsweek article about the forthcoming 2020 presidential elections.
Ongoing decision making research relevant to 2020 elections
How COVID-19 Is Affecting Consumer Shopping on Wisconsin Public Radio
Krishna, ARADHNA (ED.) (2009), SENSORY MARKETING: RESEARCH ON THE SENSUALITY OF CONSUMERS, ROUTLEDGE
KRISHNA, ARADHNA (2013), CUSTOMER SENSE: HOW THE 5 SENSES INFLUENCE BUYING BEHAVIOR, PALGRAVE MACMILLAN
Accepting the importance of the senses brings about a change in how a manager views his or her products. What changes can be made in the packaging, branding, and advertising to captivate the consumer’s senses? What changes can be made to the product itself? This book helps managers to understand how customers relate to products on a sensory level, detailing the specific interactions unique to each sense and showing them how small sensory changes can make a huge impact. Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses.
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